Consulta de Guies Docents



Academic Year: 2022/23

3382 - Bachelor's degree in Advertising and Public Relations

20493 - English for Academic and Professional Purposes


Teaching Guide Information

Academic Course:
2022/23
Academic Center:
338 - Faculty of Communication
Study:
3382 - Bachelor's degree in Advertising and Public Relations
Subject:
20493 - English for Academic and Professional Purposes
Ambit:
---
Credits:
4.0
Course:
3
Teaching languages:
Theory: Group 1: English
Practice: Group 101: English
Group 102: English
Teachers:
Arnau Roig Mora
Teaching Period:
First quarter
Schedule:

Presentation

As Public Relations and Communication professionals, students will be working in a globalized sector in which English is the common language. Therefore they need to gain a good command of the English language for all PR & Communication professional purposes. 

The purpose of the English for Communication and Public Relations course is to offer students the opportunity to practice and improve their English language performance skills in a variety of Public Relations and Communications situations. The main focus of the course is practice in reduced groups of different speaking situations

Associated skills

Specific skills are intended to help students:

  • Learning to adapt their register to different professional situations
  • Impoving public speaking
  • Organizing of information
  • Listening Comprehension
  • Giving meaningful feedback to their peers

Learning outcomes

After the course, students will be able to:

  • Use a third language (English) in the academic and professional context including competences in oral efficiency.
  • Adapt their speaking register to the business situations presented to them.
  • Implement presentation, negotiation and commercial skills by technically and culturally adapting to the assertive and compelling oral competences demanded in the professional global environment of today.

Sustainable Development Goals

This course is aligned with Sustainable Development Goals and is participating in a teaching innovation project. In the course the student will be the center of learning, being responsible for their own improvement and that of their peers (through peer-reviewed activities, for example). Furthermore, and due to the oral nature of the course, we'll reflect on gender differences in public speaking and public spaces as a way to empower women in the workplace and make men aware of such complexities.

#gender equality #quality of education #reduction of inequalities

Prerequisites

This course is programmed to work in smaller groups, since only in small groups can the speaking skills of the students really shine. For this reason, the student will only have to attend 5 sessions of two hours plus an individual job interview.

In order to pass the course, the students cannot have more than one justified absence (no unjustified absences).

Contents

 

The course calendar runs for 10 weeks;

Due to the practical nature of the course, each seminar will come every two weeks for two hours, and they will have extra homework to complete and make up for the on-site hours they are missing.

 

They will also have individual tutoring and job interviews as part of their assessment. 

 

 

Course Syllabus

 

LECTURE

SEMINARS

 

MEETING 1

 

 

 

Introduction to the course.

Communication skills and alignment of CVs

Preparing a Job Interview.

 

MEETING 2

 

 

 

Client meetings

Role-play activity

Briefing for Pitch

 

MEETING 3

 

Pitch based on briefing
Feedback session

Explanation of Final Project

MEETING 4

 

Crisis Communication

Debate (Gender and Public Speaking)

MEETING 5

 

Final oral presentations

 

Teaching Methods

The course is heavily based on practical meetings in which students will put to work their oral skills through role-playing, public speaking, individual and group interactions.

Furthermore, we will cover examples to reflect on the ways in which we can use our language and body to express and convey ideas in the business world.

Evaluation

The evaluation will be based on class participation and the marks obtained in different assignments. 

  • Final Group Project (30%)*
  • Portfolio (10%)*
  • Class Participation (20%)
  • Class Tasks (40%)

 

* these items can be reassessed

 

 

Reassessment:

  • Students can reassess both the final project and the Portfolio in order to attain a pass grade.
  • Only those students who have delivered all of the projects will be entitled to retake.
  • Students with an overall grade of 50% and more are not entitled to a retake to increase the grade.

 

Bibliography and information resources

  • Several videos, reports and case studies will be viewed during the course.
  • Ted Talks and other public speaking situations
  • Moore, Julie (2017). Common Mistakes at IELTS Advanced: And How to Avoid Them. Cambridge English.
  • Moore, Julie (2017). Common Mistakes at Proficiency: And How to Avoid Them. Cambridge English.


Academic Year: 2022/23

3382 - Bachelor's degree in Advertising and Public Relations

20493 - English for Academic and Professional Purposes


Informació de la Guia Docent

Academic Course:
2022/23
Academic Center:
338 - Faculty of Communication
Study:
3382 - Bachelor's degree in Advertising and Public Relations
Subject:
20493 - English for Academic and Professional Purposes
Ambit:
---
Credits:
4.0
Course:
3
Teaching languages:
Theory: Group 1: English
Practice: Group 101: English
Group 102: English
Teachers:
Arnau Roig Mora
Teaching Period:
First quarter
Schedule:

Presentation

As Public Relations and Communication professionals, students will be working in a globalized sector in which English is the common language. Therefore they need to gain a good command of the English language for all PR & Communication professional purposes. 

The purpose of the English for Communication and Public Relations course is to offer students the opportunity to practice and improve their English language performance skills in a variety of Public Relations and Communications situations. The main focus of the course is practice in reduced groups of different speaking situations

Associated skills

Specific skills are intended to help students:

  • Learning to adapt their register to different professional situations
  • Impoving public speaking
  • Organizing of information
  • Listening Comprehension
  • Giving meaningful feedback to their peers

Learning outcomes

After the course, students will be able to:

  • Use a third language (English) in the academic and professional context including competences in oral efficiency.
  • Adapt their speaking register to the business situations presented to them.
  • Implement presentation, negotiation and commercial skills by technically and culturally adapting to the assertive and compelling oral competences demanded in the professional global environment of today.

Sustainable Development Goals

This course is aligned with Sustainable Development Goals and is participating in a teaching innovation project. In the course the student will be the center of learning, being responsible for their own improvement and that of their peers (through peer-reviewed activities, for example). Furthermore, and due to the oral nature of the course, we'll reflect on gender differences in public speaking and public spaces as a way to empower women in the workplace and make men aware of such complexities.

#gender equality #quality of education #reduction of inequalities

Prerequisites

This course is programmed to work in smaller groups, since only in small groups can the speaking skills of the students really shine. For this reason, the student will only have to attend 5 sessions of two hours plus an individual job interview.

In order to pass the course, the students cannot have more than one justified absence (no unjustified absences).

Contents

 

The course calendar runs for 10 weeks;

Due to the practical nature of the course, each seminar will come every two weeks for two hours, and they will have extra homework to complete and make up for the on-site hours they are missing.

 

They will also have individual tutoring and job interviews as part of their assessment. 

 

 

Course Syllabus

 

LECTURE

SEMINARS

 

MEETING 1

 

 

 

Introduction to the course.

Communication skills and alignment of CVs

Preparing a Job Interview.

 

MEETING 2

 

 

 

Client meetings

Role-play activity

Briefing for Pitch

 

MEETING 3

 

Pitch based on briefing
Feedback session

Explanation of Final Project

MEETING 4

 

Crisis Communication

Debate (Gender and Public Speaking)

MEETING 5

 

Final oral presentations

 

Teaching Methods

The course is heavily based on practical meetings in which students will put to work their oral skills through role-playing, public speaking, individual and group interactions.

Furthermore, we will cover examples to reflect on the ways in which we can use our language and body to express and convey ideas in the business world.

Evaluation

The evaluation will be based on class participation and the marks obtained in different assignments. 

  • Final Group Project (30%)*
  • Portfolio (10%)*
  • Class Participation (20%)
  • Class Tasks (40%)

 

* these items can be reassessed

 

 

Reassessment:

  • Students can reassess both the final project and the Portfolio in order to attain a pass grade.
  • Only those students who have delivered all of the projects will be entitled to retake.
  • Students with an overall grade of 50% and more are not entitled to a retake to increase the grade.

 

Bibliography and information resources

  • Several videos, reports and case studies will be viewed during the course.
  • Ted Talks and other public speaking situations
  • Moore, Julie (2017). Common Mistakes at IELTS Advanced: And How to Avoid Them. Cambridge English.
  • Moore, Julie (2017). Common Mistakes at Proficiency: And How to Avoid Them. Cambridge English.


Academic Year: 2022/23

3382 - Bachelor's degree in Advertising and Public Relations

20493 - English for Academic and Professional Purposes


Información de la Guía Docente

Academic Course:
2022/23
Academic Center:
338 - Faculty of Communication
Study:
3382 - Bachelor's degree in Advertising and Public Relations
Subject:
20493 - English for Academic and Professional Purposes
Ambit:
---
Credits:
4.0
Course:
3
Teaching languages:
Theory: Group 1: English
Practice: Group 101: English
Group 102: English
Teachers:
Arnau Roig Mora
Teaching Period:
First quarter
Schedule:

Presentation

As Public Relations and Communication professionals, students will be working in a globalized sector in which English is the common language. Therefore they need to gain a good command of the English language for all PR & Communication professional purposes. 

The purpose of the English for Communication and Public Relations course is to offer students the opportunity to practice and improve their English language performance skills in a variety of Public Relations and Communications situations. The main focus of the course is practice in reduced groups of different speaking situations

Associated skills

Specific skills are intended to help students:

  • Learning to adapt their register to different professional situations
  • Impoving public speaking
  • Organizing of information
  • Listening Comprehension
  • Giving meaningful feedback to their peers

Learning outcomes

After the course, students will be able to:

  • Use a third language (English) in the academic and professional context including competences in oral efficiency.
  • Adapt their speaking register to the business situations presented to them.
  • Implement presentation, negotiation and commercial skills by technically and culturally adapting to the assertive and compelling oral competences demanded in the professional global environment of today.

Sustainable Development Goals

This course is aligned with Sustainable Development Goals and is participating in a teaching innovation project. In the course the student will be the center of learning, being responsible for their own improvement and that of their peers (through peer-reviewed activities, for example). Furthermore, and due to the oral nature of the course, we'll reflect on gender differences in public speaking and public spaces as a way to empower women in the workplace and make men aware of such complexities.

#gender equality #quality of education #reduction of inequalities

Prerequisites

This course is programmed to work in smaller groups, since only in small groups can the speaking skills of the students really shine. For this reason, the student will only have to attend 5 sessions of two hours plus an individual job interview.

In order to pass the course, the students cannot have more than one justified absence (no unjustified absences).

Contents

 

The course calendar runs for 10 weeks;

Due to the practical nature of the course, each seminar will come every two weeks for two hours, and they will have extra homework to complete and make up for the on-site hours they are missing.

 

They will also have individual tutoring and job interviews as part of their assessment. 

 

 

Course Syllabus

 

LECTURE

SEMINARS

 

MEETING 1

 

 

 

Introduction to the course.

Communication skills and alignment of CVs

Preparing a Job Interview.

 

MEETING 2

 

 

 

Client meetings

Role-play activity

Briefing for Pitch

 

MEETING 3

 

Pitch based on briefing
Feedback session

Explanation of Final Project

MEETING 4

 

Crisis Communication

Debate (Gender and Public Speaking)

MEETING 5

 

Final oral presentations

 

Teaching Methods

The course is heavily based on practical meetings in which students will put to work their oral skills through role-playing, public speaking, individual and group interactions.

Furthermore, we will cover examples to reflect on the ways in which we can use our language and body to express and convey ideas in the business world.

Evaluation

The evaluation will be based on class participation and the marks obtained in different assignments. 

  • Final Group Project (30%)*
  • Portfolio (10%)*
  • Class Participation (20%)
  • Class Tasks (40%)

 

* these items can be reassessed

 

 

Reassessment:

  • Students can reassess both the final project and the Portfolio in order to attain a pass grade.
  • Only those students who have delivered all of the projects will be entitled to retake.
  • Students with an overall grade of 50% and more are not entitled to a retake to increase the grade.

 

Bibliography and information resources

  • Several videos, reports and case studies will be viewed during the course.
  • Ted Talks and other public speaking situations
  • Moore, Julie (2017). Common Mistakes at IELTS Advanced: And How to Avoid Them. Cambridge English.
  • Moore, Julie (2017). Common Mistakes at Proficiency: And How to Avoid Them. Cambridge English.