Informació de la Guia Docent

Presentation

Review of key aspects for the design of a research project, including basic research, applied research and research related to creation/action. Ethical issues in research and informed consent. Specific orientations and support to the development of the Master’s degree final projects. Key aspects regarding the planning of dissemination, academic SEO and impact, and the social/cultural transfer of the results.

Associated skills

Basic competences

BC9. For students to know how to communicate their conclusions and knowledge
and the ultimate reasons underpinning them to specialised and non-specialised
audiences in a clear, unambiguous way.

General competences

GC1. To analyse the digital and emerging media, as well as the cultural phenomena around them, using a critical sociocultural perspective with suitable theoretical and methodological development.
CG2. To design, develop and assess a basic, applied or practice-based research process and transform the results into contributions that are of interest to society.

Specific competences

SC1. To use the main theories, approaches, and methodologies needed to analyse and assess digital culture and the emergence of new media.
SC2. To design and carry out a basic, applied or practice-based research project on the digital culture sector and the emerging media.
SC3. To analyse data obtained from applying qualitative, quantitative or mixed methods within basic or applied research.
SC4. To analyse digital culture and the emerging media and the practices associated with them, addressing their communicative, social, political, technological and economic dimensions.
SC9. To assess the current state of the scholarly study of digital culture and the new media, formulating hypotheses geared at conducting relevant research in the corresponding field or subfield.

Learning outcomes

LO1. Chooses appropriate theories and methodologies to study digital culture and the emerging media.
LO2. Applies the most relevant theories and methodologies according to the research objectives.
LO3. Formulates objectives, questions and hypotheses appropriately when conducting research.
LO4. Identifies the strong points and limitations of a research project.
LO5. Appropriately identifies, processes and analyses data sets.
LO6. Uses specific software to process and analyse data both quantitatively and qualitatively.
LO7. Analyses the languages of the digital and emerging media and their communicative and expressive specificities.
LO8. Uses a sociocultural perspective to analyse and interpret the texts, communicative/narrative forms and interaction formats characteristic of the digital environment and compares them appropriately with other media.
LO9. Analyses and assesses the experiences and cultural practices of users and audiences in the new media environment, paying attention to the interactive-participative dimension.
LO10. Uses academic and specialised literature databases to review the existing literature and develop theoretical frameworks.
LO11. Creates bibliographies following the format and style criteria appropriate for each research project.
LO12. Compares, categorises and critically analyses interactive productions (both fiction and non-fiction) and digital works of art of all kinds.
LO13. Identifies and analyses the different dimensions (social, cultural, economic, political, technological) expressed and affected by the digital media and productions.
LO16. Develops texts and documents associated with the different research phases (research project, interim report, poster, scholarly article, conference paper).
LO18. Creates mass dissemination materials on the research targeted at a non-specialised audience.
LO23. Justifies decisions taken using a theoretical and methodological underpinning based on their research experience.
LO27. Plans research projects with the potential to make original, relevant contributions in the corresponding academic field/subfield.

Sustainable Development Goals

In order students to acquire values and attitudes that allow them to contribute to sustainable development, throughout the course partial assignments in relation to the United Nations Sustainable Development Goals will be carried out. The skills that will be worked on associated with sustainable development, and which are described in the skills section, are:

• Collaboration competence
• Critical thinking
• Regulatory competence
• Preventive competence
• Strategic competence

Prerequisites

There are no prerequisites for studying this subject.

Contents

Block 1. Research design and ethical issues

1. Research design and planning: main elements

2. Ethical issues and data management

Block 2. Management and development of digital research projects

1. Transdisciplinary approaches and techniques to prototyping: bootstrapping, vertical cut and minimum viable product 

2. Digital project management tools and techniques: task breakdown, cost projection and output estimation

3. Digital and interactive design methodologies. Process and state diagrammation

4. Wireframing and storyboarding

5. Resource allocation, sequencing and parallelization

6. Development cycle methodologies and iteration

Block 3. Academic SEO and dissemination of research

1. Search Engine Optimization (SEO)

2. Academic Search Engine Optimization (ASEO)

3. Academic Social Networks

4. Academic profiles

5. Author name for researchers

6. Personal Digital Branding for academics

Teaching Methods

Block 1. Research design and ethical issues

Classroom sessions:

1. Masters classes

2. Participatory class exercises

3. Task supervision

Block 2. Management and development of digital research projects

Classroom sessions:

4. Expository sessions

5. Participatory class exercises

6. Project management documentation tasks

7. Project supervision

Block 3. Academic SEO and dissemination of research

Classroom sessions:

8. Expository sessions

9. Test resolution

10. Resolution of tutorials and workshops

11. Teamwork

Evaluation

Block 1. Research design and ethical issues

• Continuous assessment: participatory class exercices

• Deliverable assessment: research and data management plan

Block 2. Management and development of digital research projects

• Continuous assessment: participatory class exercices and partial deliverables

• Deliverable assessment: Design document and development plan 

Block 3. Academic SEO and dissemination of research

• Test resolution

• Teamwork with conceptual maps

Global evaluation

The final grade will be calculated as follows:

• 20% Block 1. Research design and ethical issues

• 60% Block 2. Management and development of digital research projects

• 20% Block 3. Academic SEO and dissemination of research

Bibliography and information resources

Block 1. Research design and ethical issues

Collins, Hillary. (2010). Creative research: the theory and practice of research of the creative industries. AVA Academia

Leavy, Patricia. (2017). Research design: quantitative, qualitative, mixed methods, arts-based, community-based participatory research approaches. The Guilford Press.

Mustajoki, Henriikka, & Mustajoki, Arto. (2017). A New Approach to Research Ethics. Using Guided Dialogue to Strengthen Research Communities. Routledge.

Block 2. Management and development of digital research projects

Anderson, David J. (2010). Kanban: successful evolutionary change for your technology business. Blue Hole Press.

Anderson, David  J. (2012). Lessons in agile management: On the road to Kanban. Blue Hole Press.

Greenberg, Saul, Carpendale, Sheelagh, Marquardt, Nicolai, Buxton, Bill. (2011). Sketching User Experiences: The Workbook. Morgan Kaufmann.

PA. Norman, D. A. (2013). The design of everyday things. MIT Press.

Other resources:

• https://www.mockplus.com/blog/post/ux-design-books 

Block 3. Academic SEO and dissemination of research

Maciá Domene, Fernando, & Grosende Grela, Javier. (2012). Posicionamiento en buscadores. Anaya Multimedia.

Maciá Domene, Fernando. (2020). SEO Avanzado. Casi todo lo que sé sobre posicionamiento web. Anaya Multimedia.

Deckers, Erik. (2017). Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. Que Publishing.

García Garrido, Emilio. (2020). Personal Branding: Guía para alcanzar el éxito profesional en Internet. Anaya Multimedia.

Información de la Guía Docente

Presentation

Review of key aspects for the design of a research project, including basic research, applied research and research related to creation/action. Ethical issues in research and informed consent. Specific orientations and support to the development of the Master’s degree final projects. Key aspects regarding the planning of dissemination, academic SEO and impact, and the social/cultural transfer of the results.

Associated skills

Basic competences

BC9. For students to know how to communicate their conclusions and knowledge
and the ultimate reasons underpinning them to specialised and non-specialised
audiences in a clear, unambiguous way.

General competences

GC1. To analyse the digital and emerging media, as well as the cultural phenomena around them, using a critical sociocultural perspective with suitable theoretical and methodological development.
CG2. To design, develop and assess a basic, applied or practice-based research process and transform the results into contributions that are of interest to society.

Specific competences

SC1. To use the main theories, approaches, and methodologies needed to analyse and assess digital culture and the emergence of new media.
SC2. To design and carry out a basic, applied or practice-based research project on the digital culture sector and the emerging media.
SC3. To analyse data obtained from applying qualitative, quantitative or mixed methods within basic or applied research.
SC4. To analyse digital culture and the emerging media and the practices associated with them, addressing their communicative, social, political, technological and economic dimensions.
SC9. To assess the current state of the scholarly study of digital culture and the new media, formulating hypotheses geared at conducting relevant research in the corresponding field or subfield.

Learning outcomes

LO1. Chooses appropriate theories and methodologies to study digital culture and the emerging media.
LO2. Applies the most relevant theories and methodologies according to the research objectives.
LO3. Formulates objectives, questions and hypotheses appropriately when conducting research.
LO4. Identifies the strong points and limitations of a research project.
LO5. Appropriately identifies, processes and analyses data sets.
LO6. Uses specific software to process and analyse data both quantitatively and qualitatively.
LO7. Analyses the languages of the digital and emerging media and their communicative and expressive specificities.
LO8. Uses a sociocultural perspective to analyse and interpret the texts, communicative/narrative forms and interaction formats characteristic of the digital environment and compares them appropriately with other media.
LO9. Analyses and assesses the experiences and cultural practices of users and audiences in the new media environment, paying attention to the interactive-participative dimension.
LO10. Uses academic and specialised literature databases to review the existing literature and develop theoretical frameworks.
LO11. Creates bibliographies following the format and style criteria appropriate for each research project.
LO12. Compares, categorises and critically analyses interactive productions (both fiction and non-fiction) and digital works of art of all kinds.
LO13. Identifies and analyses the different dimensions (social, cultural, economic, political, technological) expressed and affected by the digital media and productions.
LO16. Develops texts and documents associated with the different research phases (research project, interim report, poster, scholarly article, conference paper).
LO18. Creates mass dissemination materials on the research targeted at a non-specialised audience.
LO23. Justifies decisions taken using a theoretical and methodological underpinning based on their research experience.
LO27. Plans research projects with the potential to make original, relevant contributions in the corresponding academic field/subfield.

Sustainable Development Goals

In order students to acquire values and attitudes that allow them to contribute to sustainable development, throughout the course partial assignments in relation to the United Nations Sustainable Development Goals will be carried out. The skills that will be worked on associated with sustainable development, and which are described in the skills section, are:

• Collaboration competence
• Critical thinking
• Regulatory competence
• Preventive competence
• Strategic competence

Prerequisites

There are no prerequisites for studying this subject.

Contents

Block 1. Research design and ethical issues

1. Research design and planning: main elements

2. Ethical issues and data management

Block 2. Management and development of digital research projects

1. Transdisciplinary approaches and techniques to prototyping: bootstrapping, vertical cut and minimum viable product 

2. Digital project management tools and techniques: task breakdown, cost projection and output estimation

3. Digital and interactive design methodologies. Process and state diagrammation

4. Wireframing and storyboarding

5. Resource allocation, sequencing and parallelization

6. Development cycle methodologies and iteration

Block 3. Academic SEO and dissemination of research

1. Search Engine Optimization (SEO)

2. Academic Search Engine Optimization (ASEO)

3. Academic Social Networks

4. Academic profiles

5. Author name for researchers

6. Personal Digital Branding for academics

Teaching Methods

Block 1. Research design and ethical issues

Classroom sessions:

1. Masters classes

2. Participatory class exercises

3. Task supervision

Block 2. Management and development of digital research projects

Classroom sessions:

4. Expository sessions

5. Participatory class exercises

6. Project management documentation tasks

7. Project supervision

Block 3. Academic SEO and dissemination of research

Classroom sessions:

8. Expository sessions

9. Test resolution

10. Resolution of tutorials and workshops

11. Teamwork

Evaluation

Block 1. Research design and ethical issues

• Continuous assessment: participatory class exercices

• Deliverable assessment: research and data management plan

Block 2. Management and development of digital research projects

• Continuous assessment: participatory class exercices and partial deliverables

• Deliverable assessment: Design document and development plan 

Block 3. Academic SEO and dissemination of research

• Test resolution

• Teamwork with conceptual maps

Global evaluation

The final grade will be calculated as follows:

• 20% Block 1. Research design and ethical issues

• 60% Block 2. Management and development of digital research projects

• 20% Block 3. Academic SEO and dissemination of research

Bibliography and information resources

Block 1. Research design and ethical issues

Collins, Hillary. (2010). Creative research: the theory and practice of research of the creative industries. AVA Academia

Leavy, Patricia. (2017). Research design: quantitative, qualitative, mixed methods, arts-based, community-based participatory research approaches. The Guilford Press.

Mustajoki, Henriikka, & Mustajoki, Arto. (2017). A New Approach to Research Ethics. Using Guided Dialogue to Strengthen Research Communities. Routledge.

Block 2. Management and development of digital research projects

Anderson, David J. (2010). Kanban: successful evolutionary change for your technology business. Blue Hole Press.

Anderson, David  J. (2012). Lessons in agile management: On the road to Kanban. Blue Hole Press.

Greenberg, Saul, Carpendale, Sheelagh, Marquardt, Nicolai, Buxton, Bill. (2011). Sketching User Experiences: The Workbook. Morgan Kaufmann.

PA. Norman, D. A. (2013). The design of everyday things. MIT Press.

Other resources:

• https://www.mockplus.com/blog/post/ux-design-books 

Block 3. Academic SEO and dissemination of research

Maciá Domene, Fernando, & Grosende Grela, Javier. (2012). Posicionamiento en buscadores. Anaya Multimedia.

Maciá Domene, Fernando. (2020). SEO Avanzado. Casi todo lo que sé sobre posicionamiento web. Anaya Multimedia.

Deckers, Erik. (2017). Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. Que Publishing.

García Garrido, Emilio. (2020). Personal Branding: Guía para alcanzar el éxito profesional en Internet. Anaya Multimedia.